By Prashant Sharma - September 03 2020
E-Commerce is making for bigger and bigger business: mobile purchases alone are estimated to be
worth over $3.5 trillion in 2021. Trying to get your business to stand out from the extra noise can be challenging, but it is well worth investing the time and energy to do so.
Finding an online course that best suits your business goals is a sure fire way to cement your understanding, but here are some things to bear in mind when trying to get a leg up on the competition.
Diversify Your Presence
Making your product or service stand out online means making it as appealing as possible to as many people as possible. Enabling your potential customers to
visualize themselves in your advertising is central to any successful e-Commerce brand. The United Nations Conference on Trade and Development estimates that a quarter of the
world’s population over 15 made purchases online in 2018 (a 9% increase compared to 2017). This trend is only set to grow in the coming years, so making yourself both visible and appealing to as broad a demographic as possible is sure to pay off for your bottom line.
Focus On Your SEO
Search Engine Optimization is another essential component to any business looking to develop an online presence. Knowing your analytics will help you target your likely customers more effectively, pointing to areas and demographics that you succeed with as well as those that you don’t. Understanding both is key when trying to consolidate your strengths and identify potential areas for growth and improvement. We are a long way away from simple word-of-mouth marketing models, but the power of Social Media cannot be underestimated. The value of a few well placed testimonials can up search traffic much more efficiently than broadly placed banner-ads.
Know Your Customers
Tied to the idea of Diversification and SEO is the core value of knowing your customers. Creating a relationship with the people that use your product or services is central to an online business, just as it is for any brick and mortar high street business. Testimonials and feedback emails will help build that connection with your customers whilst also highlighting areas for development. Showing that you are invested in their experience long after the transaction helps put in the customer’s mind the idea that you really care and will ensure more opportunities for repeat business.
As we begin to live more of our lives online, the world of e-Commerce is only set to feature more and more. While in today’s world, the predominance of Online Giants like Amazon seem insurmountable, this won’t always be the case. Improving the diversity of your online presence while honing your SEO and customer interaction will pay dividends in the long run. Try these tips, and watch your e-Commerce
presence thrive.